About The Buyer Seat.
We evaluate sales processes from the only seat that decides whether a deal closes: the buyer's. Our evaluators pose as realistic prospects, go through your process end to end and show you, in detail, what buying from you is actually like.
Most companies measure their sales process from the inside: CRM stages, call recordings, dashboards. Those tools miss the inquiry nobody answered, the follow-up that never went out and the demo that ignored what the buyer said. We fill that gap with documented, buyer-side evidence.
Every engagement starts with the questions you need answered. We build believable buyers that fit your market, go through the channels your prospects use, log every touchpoint with timestamps and grade each interaction against criteria agreed with you up front.
Sales and revenue leaders, CEOs and founders, and private equity sponsors and boards, across software, equipment and industrial, professional services, healthcare, financial services and other considered-purchase markets.
We follow call recording consent laws in every state we work in, keep the time we take from your team reasonable, protect the personal information of everyone we speak with, and wind down every buyer naturally. Findings are built for coaching, not for catching people out.
We are not a shopper job board and we do not recruit gig mystery shoppers. Our evaluations are run by trained evaluators who can hold a credible business conversation.